So erstellen und verkaufen Sie Online-Kurse: Ein Leitfaden für Anfänger

Selling courses online is a profitable business venture. However, it’s not as easy as it seems. To craft a successful online course that sells, you must first plan it carefully.

In this article, we'll teach you how to create courses online with the help of AI-powered platforms like Coursebox AI and market them properly. Without further ado, let's learn how to create and sell online courses and make a passive income.

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1. Choose a Timeless Topic

When creating a course online, choose something that will be helpful for a long time, not just a trend that fades. Think about what people always need, like growing in their careers or building better connections.

Pro tip: Asking your audience what they want can guide you. Their feedback will help you make the course better, and the topic will stay relevant, no matter how much time passes.

2. Research Your Audience Thoroughly

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Before jumping into creating your online course, spend time learning about your audience. Knowing them and what they need will help you make a course that truly helps them. Talk to them, see what problems they face, and understand what goals they want to achieve.

To achieve this, use tools like Google Trends, check out Reddit, or even ask people directly. Keep things casual, offer your course for free later as a thank-you, and use this information to build a course that’s helpful and easy to promote.

3. Choose the Right Online Course Marketplace or LMS

Now it’s time to pick where to host your course online. Here's a breakdown of different types of platforms and what they offer:

• AI-powered platforms: Consider using AI tools like Coursebox AI, one of the best AI tools for personalized learning to help speed up your content creation. AI can help you outline your course, refine your material, and fill in any gaps. This way, you can make the course faster and easier to put together!
• Standalone platforms: Platforms like Coursebox AI, Thincfic, and Teachable give you a lot of control over your content and work well with tools like Stripe and Shopify.
• All-in-one solutions: Platforms like Kajabi and Podia combine everything you need—marketing tools, a website builder, and course delivery—all in one place. They might be pricier, but they save you the hassle of juggling multiple tools.
• Online course marketplaces: Platforms like SkillShare and Udemy already have people you can sell to, making it easier to get your course out there. However, you might have less control over pricing and your data.
• WordPress plugins: If you already have a website, adding a learning management system (LMS) plugin can be a great choice. Choose customizable and budget-friendly plugins like LearnDash and WPLMS. Just keep in mind that they might have extra costs for servers and maintenance.

When choosing a platform, think about these questions:

• Is it easy for you and your students to use?
• Does it support the types of content you want, like videos or quizzes?
• Are there ways for students to interact, like forums or live chats?
• Can you change it to fit your style or brand?
• How much does it cost (like setup, monthly, or transaction fees)?
• Does it have tools to help you market your course?
• Can it grow with you as you add more courses?
• Is there a mobile app so students can learn on the go?
• What kind of help does the platform offer you as a creator?

Pro tip: Don’t get stuck overthinking your choice. The most important part is the content of your course. If a platform doesn’t work out, you can always switch later.

4. Create Your Online Course Properly

First, think about what you want your students to achieve. What's your learning goal? What's your learning objective?

For instance, a learning goal could be improving your English, while a learning objective could be being able to spot tricky words that sound similar in English and Spanish, learn new words for everyday conversations, and use different tenses correctly.

These goals will guide you as you build your course.

Create a course outline:

Next, make a simple outline of your course. This helps you organize your content and ensures a smooth flow for your students. Your outline should include:

• Course name and description
• Learning objectives
• Activities for each module
• Any extra training materials to help students
• Assignments with due dates
• Live sessions, if you plan to have them

Create the content:

Now it’s time to dive into creating the actual course material. If you have old content you’ve used before, don’t hesitate to repurpose it! Here's our list of possible ideas for types of content:

• Video lessons or clips from YouTube
• Podcasts or audio recordings
• eBooks, PDFs, or slideshows
• Quizzes to test knowledge
• Any physical materials you have, like worksheets

Pro tip: When outlining your content, think like a student. What do they need to learn? Start with the end goal and work backward to build your lessons.

Break down content into modules and lessons:

Decide how much content you want to include and how many lessons you’ll need. Here’s how to create training modules on a certain topic and organize them:

MODULE 1: Setting a content strategy

Lesson 1: Define your goals for creating content

Lesson 2: Identify who your audience is

Lesson 3: Map out your customer journey

Lesson 4: Check out your competitors

Lesson 5: Choose the types of content you’ll use

MODULE 2: Writing content that converts

Lesson 1: Pick the right topics

Lesson 2: Research and plan your content

Lesson 3: Write a catchy introduction

Lesson 4: Create engaging content

Lesson 5: Edit your work efficiently

Keep going until you have a clear outline for each module and lesson. Each lesson should guide students with clear steps, information, and exercises. Setting learning objectives for each lesson helps students understand what they’ll gain.

Determine the course formats:

Think about how you want to present your course. For a short, free course, you might stick to text and images. For longer, paid courses, use a mix of formats to keep students interested. Some options include:

• Engaging videos for explaining ideas quickly.
• Screencasts for showing processes step-by-step.
• Text content for detailed explanations and links to resources.
• Downloadable content for cheat sheets and templates.
• Workbooks for helping students practice what they learn.

Pro tip: Keep videos under 10 minutes and focus on creating actionable content. Research what formats others use, and consider asking your future students what they prefer.

5. Keep it Quick and Sweet

To make a great online course, keep it short—about 45 minutes is ideal.

Short courses have higher completion rates because they provide quick and clear information. Focus on what your audience wants to learn, and make it simple.

If you're starting, stick to easy, bite-sized lessons. As you gain experience, you can create longer courses later.

6. Leverage Artificial Intelligence

If you don’t have the time to create a course yourself, don’t fret! Coursebox AI, one of the best AI tools for teachers, makes building your online course super simple. Just type in a few keywords about your topic, and the AI will whip up a complete course outline for you, including:

• Course title
• Description
• Objectives
• Tags
• Lessons
• Topics
• Quizzes, and more

This can save you a lot of time compared to starting from scratch, helping you create your course much faster.

You can change the course structure as needed or ask Coursebox for a fresh outline to see what works best. This can really get your creative juices flowing!

Once you have your outline, Coursebox can even write draft content for each lesson. This takes care of one of the most time-consuming parts of creating a course. With just a click, you can get the material and then tweak it to fit your voice. This way, you stay in control while letting AI do some of the heavy lifting.

Adding engaging videos, images, and slides is a breeze. Coursebox makes it easy to enhance your course with visuals.

A cool feature is that you can preview your course as if you were a student. This lets you check the learning experience before you publish it.

When everything looks good, you can publish your course however you want—whether that's making it public, private, or paid. Coursebox gives you the flexibility to choose who can access your course.

You can also download your course as a PDF or HTML file. This way, students can read it anywhere, even without the internet. They can print it out if they like having a physical copy and can highlight or take notes like they would in a regular book.

As you can see, with AI, course creation becomes a lot more manageable and creative. The best part? It’s free! Explore our pricing plans and see what Coursebox AI can do for you today!

https://www.youtube.com/watch?v=Bj6Psmg3zVQ&ab_channel=Coursebox

7. Test Your Idea Before Launching

Before you dive deep into creating your full course, it’s smart to test if people want it. You can do this by creating a Minimum Viable Product (MVP), which is a simpler version of your course.

Create a mini-course:

Mini-courses take less than two hours to complete because they're short and focused. Here's how to turn broader topics into mini-courses:

Main course: Marketing for Startups

• Mini-course idea: Organic Social Media Strategies with $0

Main course: Writing a Nonfiction Essay

• Mini-course idea: Crafting the Perfect Opening Hook

Main course: Photography Basics

• Mini-course idea: Photography Lighting and Shadows

Creating a mini-course lets you display your knowledge and can even use the content you’ve already created, like blog posts or newsletters. Plus, it gives you a sense of whether there’s interest in your bigger course.

Host a free webinar:

Another great way to test your course idea is by hosting a free webinar. This is a fun way to share valuable information and interact with potential students.

During the webinar, give helpful insights about your topic, and ask participants for their feedback on what they liked and what else they want to know. This feedback can guide you in developing your final course.

8. Price Your Course Reasonably

When deciding how much to charge for your online course, think about what kind of course it is. Mini-courses can be free or low-cost, while multi-day courses usually have a moderate price, and masterclasses often cost the most.

Consider your audience: how much can they pay? Also, factor in your marketing expenses and your expertise. Check out the prices of similar courses to make sure your price is fair.

Setting a sales goal can also help: For example, if you want to make $50,000, you could charge $20 and aim for 2,500 buyers, or price it at $250 and look for 200 buyers instead.

Pro tip: A lower price may attract more buyers, but it can also require more marketing to get the word out. It’s often better to set a price that reflects the value of your course, making it easier for satisfied customers to share it with their friends.

9. Market Your Course in Various Ways

Once your course is ready, it's time to let people know about it! Here's how to sell a course online:

• Host weekly webinars: Running a webinar is a great way to connect with potential buyers. If someone spends 30 to 60 minutes with you, they’re more likely to want to sign up for your course.
• Collect emails from interested people: This way, you can send them updates and special offers about your course. Even if they don’t buy right away, they might later!
• Join podcasts: Appear as a guest on podcasts in your field. It’s a fun way to share your knowledge, and many hosts let you mention your course at the end, which can attract listeners.
• Focus on social media: Find out where your audience hangs out online and stick to those platforms. Share helpful tips and insights regularly, but don’t feel like you need to be everywhere at once.
• Try paid ads: If you have a budget, consider using ads on platforms like Google or Facebook. Just make sure the money you spend on ads is less than what you’re charging for the course so you can make a profit.
• Optimize for search engines: Make sure your website is easy to find on search engines. This will help more people discover your course.
• Create helpful content: Share free content that relates to your course topic. This will show your expertise and draw in more potential customers.

Remember, marketing your online course may take a bit of experimenting. Start with a few of these strategies, see what works, and focus on those.

Pro tip: Don’t forget to share positive reviews from happy customers. Their feedback can encourage others to sign up!

10. Don't Just Sell it and Forget it

After someone buys your course, your job isn't done. Selling the course is just the beginning. Now, you need to ensure a great learning experience for your students.

Happy students can lead to more opportunities for you, like offering them:

• Additional courses
• Premium services
• Coaching
• Personal tutoring
• Other products or services

Many course creators think they can sell a course and move on. But by staying in touch and going the extra mile, you can turn students into loyal fans. When they love your course, they’re more likely to share it with friends and leave positive reviews, which can help attract new students.

To get feedback and testimonials, ask your students about their experiences.

Also, remember that feedback isn’t just about getting compliments. Use positive comments to understand what works well and listen to constructive criticism to improve parts of your course that might not be hitting the mark.

How to Create Online Courses to Sell: Final Tips

To wrap things up, selling online courses is a smart, low-cost business idea with a lot of benefits. First, they’re scalable—once you create the course, you can sell it to as many people as you want with no extra effort. It’s all digital, so you don't have to worry about inventory or shipping.

Also, Online-Kurse haben hohe Margen, was bedeutet, dass das meiste Geld aus Ihren Verkäufen Gewinn ist. Und sobald der Kurs abgeschlossen ist, kann er passives Einkommen mit minimalem Unterhalt generieren.

Davon abgesehen, wenn Sie über wertvolle Fähigkeiten oder Kenntnisse verfügen, warum teilen Sie diese nicht mit anderen und verdienen dabei Geld? Eine Demo buchen Nutzen Sie Coursebox AI noch heute und erstellen Sie Ihren ersten Kurs in weniger als einem Tag!