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December 12, 2024
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Comparação de preços do LMS: o guia definitivo
A falta de transparência de custos por parte dos fornecedores de LMS torna a comparação de preços de LMS mais complexa. Vamos comparar os preços dos LMSs populares e revelar os custos ocultos dos modelos de preços do LMS.
The future of LMS platforms looks brighter than ever with 98% of US L&D departments in corporate organizations using a learning management system in 2023.
However, choosing the right LMS can be difficult because vendors offer different pricing plans with different features. Some don't even disclose their pricing publicly.
Luckily, you've stumbled upon this article in which we'll discuss types of LMS pricing tiers and what they usually encompass.
Most LMS vendors use the software as a service (SaaS) model, meaning your LMS is hosted by your provider and distributed by the cloud. Users can access the platform through the web, without downloading and installing anything onto their devices.
This type of model has some hidden fees, like a license fee and a setup fee. But more on that later. Without further ado, let's dive into our LMS pricing comparison.
LMS Pricing Comparison
Unlike Coursebox AI, most LMS vendors don’t publicly share their pricing, making our LMS pricing comparison difficult. Nevertheless, let’s look at what we could find online for popular LMS options.
Many companies regret their IT purchases, with 35% saying the software costs more than expected. eLearning is no different—LMS pricing can be tricky, especially if you're new to it. Figuring out the total cost can feel overwhelming.
That's why we've created this guide to help you understand LMS pricing models. We'll explain the options so you can choose the right one for your training needs.
Before committing to an LMS, it's important to do your research. Pricing isn't as simple as choosing a monthly plan. The cost often depends on two main factors:
How the LMS is hosted or deployed
Any extra features you need
If you maintain the system yourself, the upfront costs aren't as high, but ongoing costs can vary. If a vendor hosts it, there may be setup fees and subscription costs, but they'll handle the maintenance.
Additional costs can come from things like third-party content, integrations, and extra features. They’re usually not included in the basic pricing.
Also, consider how you'll use the LMS. Some pricing plans focus on internal training, which may not work as well for client or partner training. Ask vendors about pricing for external use cases and see if they adjust for changing usage.
Remember, a detailed LMS pricing comparison guide, such as this one will help you avoid surprises. Let’s explore some of the most common LMS pricing models.
Pay-Per-Learner
You pay a fixed amount for a set number of users. As you add more users, the cost per user drops. This works well if you want predictable monthly or yearly expenses.
Talent LMS pricing follows this structure, offering various plans based on the number of learners, making it flexible for both small and large organizations. The same applies to Blackboard LMS pricing.
Pay-Per-Active-User
You can add unlimited users, but you only pay for those who log in during a billing period. This is useful if your users come and go, like in seasonal businesses. However, you still pay for the number of users you estimated, even if they're not all active.
Docebo LMS pricing is a good example of this model, as is Absorb LMS pricing, where you only pay for active learners, making it easy to change costs based on how many users log in.
Pay-As-You-Go
This model charges you based on actual usage. It’s great if you create and sell your content because costs rise only when usage or revenue increases. However, it can be unpredictable and hard to budget for, especially if usage fluctuates.
Subscription Fee
You pay a monthly or yearly fee, often with several plans to choose from. Higher-priced plans unlock more features, but this can lead to paying for things you don’t need.
Bridge LMS pricing, Canvas LMS pricing, Moodle Cloud, and Cornerstone LMS pricing follow this structure.
Coursebox AI falls under this category as well with plans starting at $34 per month when billed annually. There’s also a free tier with basic features, making it the best free LMS for individuals and small organizations seeking a user-friendly, AI-charged platform for course creation.
Single Payment
You pay once to download the software. This is ideal if you have many users and plan to stick with the same LMS for a long time. But you’ll also be responsible for maintenance and updates.
Freemium
This option gives you free access to basic LMS code, but you’ll spend time on customization, maintenance, and integration. It’s suitable for small organizations or startups that need full control but have a limited budget.
If you explore Moodle LMS pricing, you will notice it matches this type of LMS pricing exactly. This LMS offers a free, self-hosted version that allows individuals to adjust the platform according to their needs, while larger organizations might opt for paid plans for cloud hosting or additional features.
Extra Costs to Consider
Now, let's look closely at potential hidden costs:
Active user changes: Changes in user numbers may increase recurring costs.
New features: Adding new functionalities may increase the price.
Vendor switch: Moving to another LMS can involve migration costs.
Upgrading plans: Some standard features might only be available with higher-priced plans.
There's more!
Vendor Qualification
Some LMS vendors don’t show pricing upfront. They might ask you to fill out a form before giving you any details. While they say this adds value, it often just pulls you into their marketing system.
Be aware that after you get a quote, extra costs like implementation, migration, or training may be added later. Always ask for a full breakdown of the pricing before making a decision.
Maintenance and Support
Be aware that ongoing maintenance is required for bug fixes and updates. You may also need a developer for any custom changes. Support options, like email, live chat, or phone support, sometimes aren’t included in basic plans, so make sure to check what’s included.
Content Creation
Learning management systems usually offer course authoring, which lets you upload employee training materials.
However, content creation tools, including AI course creation tools, often stay separate. If you need them, make sure your LMS has both.
Implementation Costs
The cost of LMS implementation varies depending on the LMS and could include setup, hardware installation, software customization, data migration, and integration with other systems.
How to Choose the Right LMS Pricing Plan
Choosing the right LMS pricing plan can be tricky, and nobody wants to overpay for a long-term investment. Here's a list of five key factors to consider when talking to LMS vendors:
Non-Negotiables
Decide on the essential features and integrations you need. It helps to know what’s a must-have and what’s just nice to have. This way, you won’t waste time with vendors who don’t offer what you need.
Sometimes, a higher-priced cloud-based LMS might pay off in the long run if it supports advanced features like talent management.
Total Users
Most LMS pricing models depend on the number of users. Before choosing a plan, estimate how many users will need access during your billing cycle (monthly or yearly).
Also, consider whether this number will stay the same, increase, or vary throughout the year. If the LMS can’t handle your projected number of users, it may not be worth the investment.
Engagement Expectations
Think about how much time users will spend on the LMS. Will they use it regularly, or just for seasonal training? Will they only need it for onboarding or continuous learning?
Understanding this will help you pick a plan that fits your engagement levels. A learning management system that doesn’t meet your usage needs could end up being a waste of money.
Integrations
LMS integrations facilitam a conexão do sistema com outras ferramentas que você usa, como software de RH, videoconferência ou conteúdo de aprendizagem de terceiros. Eles aprimoram a experiência do usuário, mas geralmente têm custos extras.
Além disso, lembre-se de que nem todas as integrações estarão disponíveis a menos que haja demanda suficiente dos outros clientes do fornecedor.
Escalabilidade futura
Considere como sua organização pode crescer com o tempo. Você precisará de mais usuários ou recursos adicionais no futuro? Escolha um sistema de gerenciamento de aprendizagem que podem ser dimensionados de acordo com suas necessidades sem exigir uma revisão completa ou atualizações excessivas.
Um plano de preços que apoie o crescimento futuro economizará dinheiro e problemas a longo prazo, evitando migrações caras ou novas configurações de sistema.
Ao manter esses fatores em mente, você pode evitar gastos excessivos e escolher o plano de preços do LMS adequado para sua organização.
Dicas finais
Os LMSs podem economizar dinheiro com o tempo, mas seus preços podem ser confusos. O que você vê no site de um fornecedor geralmente é apenas o preço inicial. Suas necessidades futuras e a forma como outras empresas usam o sistema podem afetar o custo.
Diferentes modelos de preços podem tornar as coisas ainda mais confusas.
As plataformas LMS baseadas em nuvem podem parecer caras devido às taxas recorrentes, mas geralmente incluem suporte técnico, facilitando o gerenciamento. Você só precisa se concentrar no lado do aprendizado.
Sistemas auto-hospedados podem oferecer mais controle, mas você precisará de habilidades técnicas para modificá-los e usá-los bem. Se sua equipe não tem essas habilidades, isso pode ser um desafio.
A melhor maneira de lidar com os preços do LMS é fazendo pesquisas.
Use ferramentas como nosso guia de comparação de preços do LMS e reserve um tempo para avaliar suas opções. Lembre-se de que esse é um grande investimento no futuro da sua organização.
Perguntas frequentes
Qual é o custo médio do LMS?
O custo médio de um sistema de gerenciamento de aprendizado pode variar dependendo dos recursos e do número de usuários. Para pequenas empresas, pode começar por aí $2 a $10 por usuário por mês. Para organizações maiores com recursos avançados, o custo pode chegar a até $40 por usuário mensalmente.
Além disso, as taxas de configuração podem variar de $1.000 a $5.000, dependendo das necessidades de personalização. Alguns fornecedores oferecem uma taxa anual fixa, normalmente em torno de $5.000 a $20.000.
Sempre considere suas necessidades específicas antes de decidir sobre um plano para garantir que você obtenha o melhor valor.
Qual é o LMS mais usado?
Moodle é uma das plataformas LMS mais usadas, com mais de 300 milhões de usuários em todo o mundo. No entanto, o Coursebox AI está se tornando cada vez mais popular, especialmente para empresas. É alimentado por IA, o que significa que você pode personalizar facilmente as experiências de aprendizado. O Coursebox AI também é fácil de usar e tem preços transparentes, o que é raro no mundo do LMS.
Se você está procurando um LMS moderno e econômico, vale a pena considerar o Coursebox AI.
Como o LMS é econômico?
Um sistema de gerenciamento de aprendizado economiza dinheiro ao reduzir os custos de treinamento. Em vez de pagar por sessões presenciais, viagens ou materiais impressos, tudo está online. Isso significa que você pode treinar funcionários ou estudantes de qualquer lugar, reduzindo despesas. Além disso, as plataformas LMS permitem atualizações fáceis, para que você não precise continuar comprando novos materiais.
Eles também economizam tempo ao automatizar tarefas administrativas, como avaliar e monitorar o progresso, o que significa que você precisa de menos recursos.