How to Create Engaging Training Videos for Employees

Making training videos for employees can seem hard, especially if you want them to be interesting and memorable. 

It's common to feel frustrated when your training materials don't get much attention. 

Many businesses face this issue—studies show that 75% of employees prefer watching a video over reading documents or emails.

But don't worry, there's good news. You can turn your training videos into engaging and effective tools that your employees will actually want to watch. 

In this article, we'll look at 7 simple steps to make your training videos for employees more engaging. 

Benefits of Using a Training Video for Employees

Using training videos for employee development has many advantages. These videos offer a flexible and engaging way to learn, with benefits that traditional methods may not provide. Here are some key benefits:

Better Engagement and Memory 

Training videos are more interesting and can keep employees focused than reading text. This helps them remember the information longer. 

Studies show that people remember 95% of a message when they watch it in a video, compared to just 10% when reading it.

Consistent Training 

Videos make sure all employees get the same training, which helps keep standards and practices the same across the company. 

This consistency reduces mistakes and improves work quality.

Flexible and Convenient 

Employees can watch training videos whenever they want, allowing them to learn at their own speed. 

This is especially helpful for remote workers or those with different shifts who can't attend scheduled training sessions. 

Cost-Effective 

Training videos can save money over time. Once a video is made, it can be used many times without extra costs, unlike live training, which needs a trainer and a venue each time. 

For example, using video training, Microsoft cut its training costs from $320 to just $17 per person.

Better Learning Experience 

Videos can mix visuals, sound, and text, creating a rich learning experience that suits different learning styles. This makes complex information easier to understand and remember.

Easy to Update 

Updating training videos is easier and cheaper than revising printed materials or retraining instructors. This ensures employees always have the latest information and procedures.

Trackable Progress 

Using a Learning Management System (LMS) with video training allows employers to track employees' progress and completion rates. 

This data can help identify areas where employees may need more help or retraining.

Adding training videos to your employee development programs can greatly improve the learning experience, making sure your team has the knowledge and skills they need to do their jobs well.

Types of Training Videos

Using different types of training videos can make learning more interesting and effective for employees. Here are a few popular types:

Instructional Videos 

These videos give step-by-step instructions on how to do specific tasks. They are great for teaching new software or procedures. 

Instructional videos often have clear explanations and visual aids to help employees follow along easily. 

They are perfect for onboarding new hires or introducing new tools to your team. 

For example, a video showing how to use a new project management tool can make learning it much easier.

Scenario-Based Videos 

These videos show real-life situations employees might face. They help employees understand how to apply their knowledge in practical settings. 

Scenario-based videos are excellent for training on customer service, sales techniques, or compliance issues. 

Employees can see how to handle specific situations effectively by showing realistic scenarios. 

This type of video helps develop problem-solving skills and can be more engaging than traditional lectures.

Animated Videos 

Animations can simplify complex ideas and make them easier to understand. They are engaging and can be used for many topics. 

Animated videos are handy for explaining abstract concepts, like cybersecurity protocols or the principles behind certain processes. 

The visual appeal of animations can capture attention and make the information more memorable. 

They also allow for creativity, making learning enjoyable and informative.

Screencast Videos 

These videos capture the actions on a computer screen. They are perfect for software training, showing how to use a program or system. 

Screencast videos often include voice-over explanations to guide the viewer through each step. 

They are ideal for detailed tutorials on specific software features, providing a clear and direct way to learn digital tools. 

For example, a screencast video can show employees how to navigate a new customer relationship management (CRM) system efficiently.

Using a mix of these video types can cater to different learning styles and keep the training sessions engaging and effective. 

Each type has its strengths, and combining them can provide a comprehensive training experience for your employees.

6 Steps to Create Engaging Training Videos for Employees

Creating engaging training videos requires a clear plan to make sure they are useful and meet employees' learning needs. Here’s how to do it:

1. Define Your Learning Objectives

When creating training videos, start by clearly stating what employees should learn or be able to do after watching the video. 

This helps you stay on track and ensures the training is relevant. 

For example, you might say, "By the end of this video, employees will understand the new software update and be able to navigate its main features." 

Clear objectives guide your content creation, making it easier to keep your training focused and effective. They also help employees know what to expect and what they should aim to achieve.

2. Understand Your Audience

You need to know your audience to make good training videos. Start by creating a learner profile with details like age, job roles, and interests. This helps you make content that fits their needs and keeps them interested.

Knowing your audience is important because it makes the training relevant and engaging. For example, new employees might need videos about basic tasks and company culture, while experienced workers might need advanced training on new tools. 

Matching the content to their experience and job roles makes the training more useful and interesting.

Tailoring your videos to your audience's interests and roles shows you respect their time and knowledge. This helps them learn better and stay motivated. 

Understanding your audience is the first step to making training videos that really work and make a difference.

3. Choose Relevant Topics

When creating training videos, selecting important and interesting topics to your audience is essential. 

Focus on what they need to know and what will keep them engaged. For example, your topics could range from compliance training to software usage, depending on your audience's needs. 

Relevant content ensures higher engagement and helps employees retain the information better. 

By choosing topics that matter to your team, you'll create training videos that are more effective and valued by everyone.

4. Utilize CourseBox for Content Creation

CourseBox’s AI power can make your job much easier when it comes to making engaging and interactive training videos. 

Using CourseBox’s AI Course Creator, you can quickly turn your existing content into e-learning courses. 

This tool helps you change recorded webinars, documents, and slide decks into full courses with quizzes and assessments, making sure your training is both interactive and well-organized.

Additionally, CourseBox’s AI Quiz Generator and interactive features let you add quizzes and interactive parts to your videos, which helps reinforce learning and keeps viewers interested.

Do you know that interactive videos can increase viewer engagement by up to 300% compared to non-interactive ones?

For example, you can put quizzes at the end of each module to test knowledge and use interactive hotspots to give extra information. 

This not only makes the content more engaging but also ensures that learners actively participate throughout the course.

By using these tools, you can create training videos that are informative, engaging, and interactive, making the learning experience much more effective for your employees.

5. Review and Gather Feedback

After making your training video, sharing it with others and getting their feedback is important. 

This helps you improve the video to meet the learning goals better. 

For example, ask team members to watch the video and check if it's clear and relevant before you finalize it. 

Their feedback can show you what needs fixing and make sure the content is engaging and informative. 

Getting feedback is key to making your training video as effective as possible, helping your team learn and remember the information.

6. Distribute the Video

After finalizing your training video, share it through your LMS, company intranet, or email to ensure all employees have easy access. 

This is important because convenient access means everyone can benefit from the training. 

For instance, you can use CourseBox’s White Label and Mobile Apps to distribute the video and track engagement across devices. 

This way, you can see how well the video is being received and make necessary adjustments based on the feedback you gather.

Final Thoughts

In this post, we talked about how to make interesting training videos for employees. 

We covered setting learning goals, knowing your audience, using CourseBox to make educational content, and adding interactive parts.

We also discussed the importance of getting feedback to ensure your training videos are good and effective.

Ready to improve your employee training? Try making an engaging training video today and see how it helps with learning and remembering. Your employees will appreciate it!

Author Bio

Millie Pham is an SEO content marketer at By Millie Pham - where she explores all things marketing and is passionate about the unique ways online businesses can leverage AI to improve, innovate, and grow.

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